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Search results for “mobile web”
Personas are back in latest state of business travel report
07/20/2016
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2:01:47 PM
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Concur has studied its booking and expense data and found that there has been a 56% growth in usage of sharing economy-type accommodation between the first quarter of 2015 and the first quarter of 2016.
Google goes deep on mobile search and booking behaviour
07/06/2016
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9:30:23 AM
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Search giant Google and research house TNS have combined forces to examine the role of mobile in search and shopping patterns with travellers.
The disappointing life of hotel industry booking site Room Key
07/12/2016
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10:33:19 AM
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Room Key, launched in January 2012, is the brainchild of six major hotel chains. However, it turns out to be a disappointment due to unreasonable profit model, limited marketing budget and pop-under ads.
Understanding intricacies associated with digital ad market in China
05/27/2016
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9:08:23 PM
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Be it for dealing with data “walled garden” within the so-called BAT (Baidu, Tencent and Alipay) ecosystem, having a single view of the customer or video viewability assessment, coming to grips with such issues is vital to optimize digital ad expenditure.
5 areas that can enhance the UX strategy
05/11/2016
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11:05:23 AM
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In order to enhance user experience strategy, airlines can target low hanging fruit with collaboration, optimize the booking flow, optimize designing for different platforms, manage offer and track cross-device.
Chinese travellers increasingly booking on web and mobile
07/16/2014
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9:42:21 AM
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More than half of Chinese travellers are booking their hotel accommodation via the web or mobile apps, up from 45% last year, new research by Hotels.com shows.
Travel sites are working on personalisation but do consumers notice?
04/26/2016
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11:42:00 AM
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Elements of personalisation are creeping into online travel sites as demonstrated by a recent study by eDigitalResearch. According to the survey, ‘personalised digital experiences’ (e.g. saved searches) are a growing trend although most consumers aren’t really aware yet that content is personalised with only 20% recognising those features.
Capitalizing on IT and data – China Eastern streamlines the blend
05/06/2016
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10:42:14 PM
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China Eastern, one of the three largest airlines in China, has laid a strong IT foundation, setting up a robust data infrastructure that is paving way for customer-centric decision-making.
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